LEXUS

LEXUS

The Lexus is a luxury division of Japanese automaker Toyota. Presently, the brand is available in over 70 countries and territories across the globe. Founded in the year 1989, Lexus is the highest selling premium car maker in Japan. Headquartered in Nagoya, Japan, with its operational centers in Belgium and the United States of America, it is amongst the most loved luxury vehicles in the world today.

The luxury brand marked its entry in the Indian market earlier this year with the launch of RX450h, LX450d, LX570d and ES300h. In 2013, the company attempted to enter the market but due to steep import duties, the carmaker had to pull its plan back. Now as the government is offering incentives to promote electric and hybrid vehicles, has made provisions which has made conditions suitable for the Japanese brand to enter the fastest growing automobile market. In India, the company serves its customers through its dealerships in Mumbai, Delhi, Gurgaon and Bengaluru making it the fifth luxurious automobile brand in India after Mercedez-Benz, Audi, Porsche and BMW. Moreover, the carmaker is planning to introduce another set of dealerships in cities such as Chandigarh, Chennai and Cochin by the end of this year.

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LEXUS spare parts

As of now, all the Lexus cars are coming to the Indian shores as a CBU unit and the manufacturer is all geared up to commence the local assembly soon. Despite being not available in India for years, Lexus is relatively known brand amongst the luxury car buyers. Moreover, the Toyota Global is working on making the ownership and service experience a strong differentiator. The Japanese carmaker is likely to offer multiple schemes to its customer to maintain the same piece of mind associated with the brand.

India being the hottest destination for automotive giants has greeted the luxury brands with wide open arms and the Lexus is no different. Though, the company is a bit late as compared to its German and Italian rivals, however, its popularity could give other a little worry. The launch of Lexus has also raised the requirement for the replacement parts. Several companies in the country have started offering Lexus auto parts. Customers can browse the online catalogue, choose the spare part they need and get it delivered at their doorstep.