ROLLS-ROYCE

Rolls Royce Motor was established in 1973 as the result of the division from Rolls Royce ltd. Later in the year 1998 it became BMW's fully owned subsidiary in England but with legal rights over logo and brand name. Rear back to company history, C.S Rolls, first undergraduate who had a most powerful car named Peugeot. Rolls actively tossed him into car racing also in ballooning since 1900. This passion over speed made him best known among all the manufacturers in England. In 1903 Rolls with his partner Claude Johnson started to drive a company of foreign car selling business. But he dreamt to mount 'Rolls' in British car which will run on roads by his name.

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Once Henry Edmunds who was a passionate motorist, being much impressed with Royce electrical business and his reliable designs takes him to meet Charles Royce in Manchester. The same period Royce designed his first motor car on road in 1904. Although Rolls and Royce both belong to different streams of business one from mechanical other from electrical, struck a deal of working together. Royce develops the cars and Rolls made it much more impulsive drawing public attention.

Truly spoken 'No great mind has ever existed without a touch of madness, this line states the combination of Rolls & Royce. They are called 'Specialists out of specials'. With the success of the cars in 1906, they formed Rolls-Royce Company. The Silver Ghost having six-cylinder grabbed the designation of best car with preeminent automotive experience. In 1920 Rolls Royce developed R engine and established a new record of air speed in 1931. Latterly before his demise in 1933 he created new records not only in land but also in water. More importantly he gave a technological foundation to produce Merlin.

In 2003, BMW took the authority over Rolls-Royce four wheelers. The first model launched in that era was Phantom which later won the Top Gear car of the year.

“Rolls Royce” wanted by all but owned by few, the level of luxury & class depict by this brand in their cars is unmatched worldwide. As one of the biggest symbol of status this brand has established themself in India but with rising sales the issue of rise in demand of more service station and easy availability of spare parts are also growing.

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